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How Do I Fix: Error 404 (Page Not Found)
What Causes 404 Error ?
Common triggers:
- The page was deleted or moved without redirecting.
- A typo in the URL (e.g., example.com/pag instead of example.com/page).
- Broken internal links on your site.
- External sites linking to outdated URLs.
- Server misconfiguration (e.g., incorrect file paths).
How to Fix Page Not Found
For Website Visitors
1. Refresh the page
Press F5 or click the refresh button. Sometimes it’s a temporary glitch.
2. Check the URL
Look for typos (extra characters, wrong spelling).
Remove unnecessary parameters (e.g., ?id=123).
3. Use the site’s search bar
Type keywords from the page you’re looking for.
4. Navigate via the homepage
Go to the site’s main page and use menus/links to find the content.
5. Try a search engine
Search for the page title + site name (e.g., “contact us” site:example.com).
6. Report the issue
If you’re on a business site, email their support with the broken link.
For Website Owners
- Find broken links
Use tools like:- Google Search Console (Coverage report).
- Screaming Frog (free version scans up to 500 URLs).
- Ahrefs Broken Link Checker.
- Set up redirects
- If a page was moved: 301 redirect the old URL to the new one.
- Example:
old‑page.html→new‑page.html.
- Create a custom 404 page
- Add a friendly message: «Oops! This page is missing. Let’s find something else.»
- Include a search bar, top menu links, and a «Go home» button.
- Suggest popular pages or a contact form.
- Fix internal links
Update any links on your site pointing to the missing page. - Monitor regularly
Check for 404s monthly using Google Search Console or your CMS analytics. - Restore deleted content
If the page was accidentally removed, recover it from backups.
Preventing 404 Errors
- Use a CMS with version control (e.g., WordPress, Drupal).
- Avoid renaming URLs unless necessary.
- Test links after major site updates.
- Set up 301 redirects before deleting/moving pages.
- Audit external backlinks yearly (use Ahrefs or SEMrush).
Advanced Tips for Developers
- Return proper HTTP headers (404 status code, not 200).
- Implement a «soft 404» (a custom page that looks like 404 but returns 200 status) only if necessary for UX.
- Log 404 requests to identify recurring broken links.
- Use canonical tags to avoid duplicate content issues.
Tools to Help
- Google Search Console (free): Identifies 404s in search results.
- Screaming Frog (free/paid): Crawls your site for broken links.
- Dead Link Checker (online tool): Scans a URL for dead links.
- Redirect Manager plugins (for WordPress, Shopify).
FAQ
Q: Is a 404 error bad for SEO?
A: Yes, if left unfixed. Search engines may de‑rank pages with many 404s. Use redirects or custom 404 pages to minimise impact.
Q: Can a 404 be temporary?
A: Rarely. Usually, it means the page is permanently gone. Refresh or check the URL first.
Q: How long should I keep a redirect?
A: At least 6–12 months after moving a page. For high‑traffic pages, keep it indefinitely.



